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📱 Perdura IP Litigation Series

Social Media Infringement Evidence

A Checklist for Instagram, YouTube, X/Twitter & Beyond

A post deleted in seconds takes its evidence with it permanently.

  • Capture full account profile — username, bio, follower count, linked URLs
  • Preserve individual infringing posts — direct URL, metadata, caption text
  • Capture stories, reels, and ephemeral content — immediate priority
  • Document engagement and reach — damages calculation evidence
  • Authenticate all social media evidence — RFC 3161, SHA-256, HTTP headers
  • Capture platform takedown submission evidence — form, confirmation, response
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24 hrs
Stories lifespan
Instagram Stories, TikTok videos, and other ephemeral content disappears within 24 hours or when deleted — making it the most time-sensitive evidence category in IP practice.
3+
URLs per infringement
Each infringing social media presence typically requires separate captures: the account profile URL, each individual post URL, and any linked external storefront or website.
DMCA
Platform notice standard
All major platforms require a DMCA-compliant notice for takedown. Perdura evidence bundles include URLs, timestamps, and hashes pre-formatted to platform requirements.
Key Principle
Ephemeral content — Stories, Reels, TikTok videos — disappears within 24 hours or on deletion. It must be treated as the highest-priority evidence category and captured immediately on discovery.
What's Inside

8 steps for social media evidence.

I Capture the Full Account Profile — username, bio, follower count, linked URLs
II Preserve Individual Infringing Posts — direct URL, metadata, caption text
III Preserve Video Evidence — download, URL, description, view count
IV Capture Stories, Reels, and Ephemeral Content — immediate priority
V Preserve Linked and Referenced Content — storefronts, affiliate links
VI Document Engagement and Reach — damages calculation evidence
VII Capture Platform Takedown Submission Evidence — form, confirmation, response
VIII Authenticate All Social Media Evidence — RFC 3161, SHA-256, HTTP headers